What This App Is Trying To Do
Beauty Camera – Selfie Camera is a free selfie and photo/video editing app from Mobile_V5 that bundles real-time beauty filters, face retouching, makeup effects, stickers, collage making and basic video editing into one camera app. It’s aimed squarely at people who want an all-in-one selfie tool rather than separate apps for filters, editing and collages. With nearly 20 million installs and over 38,000 reviews, it’s clearly found a large audience, mostly casual users who want quick, polished selfies without learning a full photo editor.
Where It Actually Delivers
Real users consistently praise the sheer volume of tools packed in here. One reviewer called it a ‘game-changer,’ highlighting stunning filters and easy-to-use editing tools, while another appreciated being able to customize their look with precision. The skin smoothing effect gets specific praise too, with one user saying it gives ‘a great smoothing effect, better than many make-up camera I have tried,’ and liking the variety of makeup types, colors, and frame options. Several reviewers also like it for basic video work, mentioning trimming, slow motion and speed adjustments as genuinely useful additions beyond just photo filters. One user even made it their default camera, noting it’s lighter than the factory camera app and offers manual controls like ISO, exposure lock and manual focus, which is a notably technical compliment for a beauty-focused app.
The Gaps Between Marketing and Reality
Not everything lives up to the store listing. One recurring complaint is a background-erasing feature that’s advertised (reportedly shown in promotional YouTube shorts) but isn’t actually present in the app, which left at least one reviewer disappointed after specifically downloading it for that function. Another user, while giving a positive 4-star review, requested background music options during editing, suggesting the video/audio side still has room to grow. These aren’t dealbreakers for most users based on the reviews, but they point to a gap between what’s promoted and what’s actually deliverable inside the app.
Who Actually Benefits Here
The reviews suggest broad appeal across ages and genders — one user specifically noted it helps ‘people of all colors and age’s look just perfect,’ and another, describing himself as male, admitted to enjoying the makeup and retouching tools despite typical assumptions about who beauty apps are for. This is consistent with an app built around instant gratification: point, shoot, apply a filter or retouch, and share. It’s built for people who want fast, good-looking selfies and don’t need professional-grade photo editing precision.
Final Verdict on Downloading
Based on the review evidence, this app earns its popularity through breadth: skin smoothing, makeup try-ons, stickers, collages and simple video editing all in one free package, with enough manual camera controls to satisfy some users as a daily driver. The catch is that a few advertised features, like background removal, don’t fully deliver, and audio options in video editing are limited. If you want a fast, all-in-one selfie and light-editing app and can live without background erasing, it’s worth trying since it’s free. If background removal specifically is why you’re downloading, look elsewhere.
