What This App Is Supposed to Do
The Bath & Body Works app is the mobile companion to the retailer’s Rewards program, letting shoppers browse candles, lotions and Wallflowers, check deals, and manage loyalty points both online and in stores. It’s aimed at existing B&BW customers who already shop the brand regularly and want a faster way to track rewards, load coupons into a digital wallet, and get notified about new scent drops. With over 12.5 million installs, it’s clearly a go-to tool for a large chunk of the brand’s fan base.
Where the App Actually Delivers
When it’s working, users consistently point to the coupons and rewards tracking as genuine strengths. One reviewer flatly said ‘Great coupons’ despite other frustrations, and another noted that ‘the rewards are the ONLY thing that works most of the time for in store purchases.’ For members focused on stacking discounts and redeeming free product credits in-store, that part of the experience seems to hold up better than the checkout and browsing functions.
Checkout and Login Problems That Keep Coming Back
The most damaging complaints center on reliability. Multiple reviewers describe the app as ‘wonky,’ with one long-time user saying it ‘erases orders, makes it difficult to sign in, and it glitches badly,’ and adding in a 2025 update that the problem still hadn’t been fixed. Others report the app becoming totally inaccessible, showing errors, or refusing to accept a login even after uninstalling and reinstalling per Instagram support suggestions. Checkout itself is a recurring pain point — customers describe orders being charged and then canceled, and payment failures across multiple cards, PayPal, and Venmo on both mobile and desktop.
Inventory, Store Assignment, and Gift Card Headaches
Beyond crashes, the app’s inventory accuracy is a specific frustration. One shopper drove to a store for two body sprays listed as in stock only to find them unavailable, a issue they tied to a ‘major’ backend inventory problem rather than a one-off glitch. Others report the app assigning orders to the wrong store, and cart/shipping settings being slow and messy to correct. A separate complaint describes a gift card loaded into the app showing a $0.00 balance at checkout after the physical card was discarded, with employees reportedly telling the customer this is a known, recurring issue.
Notifications That Miss the Mark
Push alerts are meant to be a selling point per the store listing, but reviewers say the execution falls short. One user complained about receiving ‘Today Only’ deal notifications after 8:00 pm, leaving no realistic window to act on the offer, especially when the promoted items weren’t available at a nearby store anyway and shipping costs ate into any savings.
Who Should Actually Download This
This app makes sense for loyal B&BW Rewards members who mainly want coupon access and point tracking for in-store shopping, since that’s the part reviewers say still functions reasonably well. Anyone planning to rely on it for online checkout, gift card storage, or accurate real-time inventory should go in with lowered expectations, given the consistent, recent reports of crashes, failed payments, and login lockouts.
