What This App Is and Who It’s For
ABOUT YOU is a multi-brand fashion shopping app that pulls together thousands of labels, from Adidas and Nike to Calvin Klein and Tommy Hilfiger, into one storefront. It’s aimed at shoppers who want a mall-like browsing experience on their phone rather than hopping between individual brand apps or websites. With over 36 million installs, it’s clearly found an audience among people who want variety plus a personalized feed rather than a narrow, single-brand catalog.
Browsing and Product Selection in Practice
Real users consistently praise the sheer breadth of the catalog and how easy it is to browse. One five-star reviewer with ‘countless’ orders called the app easy to use with a great variety of products in both size and type, and noted that even a mistake with a missing item was resolved within an hour. That kind of quick-fix customer service experience is echoed by other positive reviews, suggesting that when things go smoothly, the shopping experience genuinely feels effortless, which lines up with the app’s own pitch.
Where the Checkout Process Falls Apart
The most damaging complaints center on checkout, not browsing. Multiple reviewers describe being unable to complete purchases at all. One user couldn’t select a country in the delivery address field, causing zip code errors, while another said validated fields kept getting flagged for re-verification for no clear reason, blocking the order entirely. A separate complaint notes that payment gets redirected to a mobile website rather than staying in-app, which feels clunky given how polished the browsing experience is supposed to be. These aren’t minor cosmetic bugs, they’re the kind of friction that stops a sale outright.
Returns, Refunds, and Customer Service Headaches
Once you’re past checkout, the next weak spot is post-purchase support. Reviewers report spending over half an hour trying to coordinate a courier pickup for returns because there’s no dedicated return button on individual orders. Refunds are another sore point: one user waited weeks for a refund on a returned item despite phone confirmation that everything was fine, and was also required to print, fill out by hand, sign, and scan an extensive paper form, a strikingly analog process for a shopping app in this day. Others report partial order fulfillment, with items missing due to stock shortages, and in one case an entire order being deleted while some items still arrived.
Search and Discovery Limitations
Even users who otherwise like the app point out that search is shallow. One reviewer noted the app can’t search by detailed descriptions, styles, or tags, so looking for something like ‘pin up’ style only surfaces items literally named that way, rather than matching the aesthetic. For an app that markets itself on personalized recommendations and trend tracking, this is a real gap between the pitch and the lived experience.
Final Verdict
ABOUT YOU delivers on selection and can genuinely impress when orders go smoothly, but it stumbles hard on checkout reliability, refund speed, and return convenience. It’s worth downloading if you want a big-catalog browsing experience and are willing to tolerate occasional checkout glitches. If a smooth, low-friction return and refund process matters most to you, go in with tempered expectations based on what other users have experienced.
